For Hemisfair, we designed a “You Are Here” wayfinding map that blends clarity with character. The goal was to create something highly functional at a glance, easy to orient, easy to navigate, while still feeling inviting and visually cohesive within the park environment. We developed a color-coded system, simplified map styling, and clear iconography to guide visitors through the district, highlighting key destinations, amenities, and points of interest. The result is a piece that not only helps people get where they’re going, but enhances the overall experience of the space through thoughtful, approachable design.